pleased skies: PSA Airlines painted smiles onto their planes, and utilized the phrase “Our smiles are not only painted on” as a marketing jingle. Shutterstock

pleased skies: PSA Airlines painted smiles onto their planes, and utilized the phrase “Our smiles are not only painted on” as a marketing jingle. Shutterstock

Hochschild described the commodification of this laugh when you look at the solution industry to be element of an unprecedented, formalized system for attempting to sell cheer that has been “socially engineered and completely arranged from the top.” She estimated that one-third of US workers, and 50 % of female employees, did jobs that required significant labor that is emotional.

A 2011 research had been also able to put a numerical value regarding the laugh: one-third of a penny that is british. Continue reading “pleased skies: PSA Airlines painted smiles onto their planes, and utilized the phrase “Our smiles are not only painted on” as a marketing jingle. Shutterstock”